The inception of ETHOS ATHLETIC
Started by Liam Smith in Montreal, ETHOS ATHLETIC began as a passion project. The goal became clearer and it was to create a one-of-a kind fitness and lifestyle brand that ambitious people can resonate with and represent. Our strength is not only the quality of our pieces but our values too, we push people to chase their dreams and to keep getting better everyday while staying grounded because that is how you attain and maintain a successful lifestyle.
BUILDING THE MOVEMENT
In 2026 we are now standing at over 400k followers across all social media platforms, and tens of thousands of satisfied customers. We are now doubling down on our product development and brand identity to create a solid foundation that our customers will embody with pride. We will be introducing new products and new collections more frequently along with never-seen-before innovation in our private community to solidify the movement.
WHAT’S NEXT
Our team, our community, and our supporters all share one vision for ETHOS ATHLETIC over the next five years and we’re already on our way. Our goal is to become the go-to fitness brand for those who demand A-1 quality performance wear paired with timeless designs that last. Through our ETHOS ATHLETIC PROMISE program, we push our community to grow and level up on a whole new innovative level. If you’re a customer and your item no longer fits due to a positive body transformation, we’ll send you the same piece in your new size completely FREE of charge…our way of rewarding your progress. You can sign up through the ETHOS ATHLETIC PROMISE section on our website. This is how we empower real transformation the ETHOS ATHLETIC way.
ETHOS ATHLETIC AMBASSADOR TEAM
The ETHOS ATHLETIC Team is our athlete and ambassador program, a community of ambitious, driven individuals who live and embody our values every day. Being part of the team means more than wearing gym wear; it’s about inspiring others, chasing your goals, and representing a movement built on discipline, style, and humility.
At ETHOS ATHLETIC, we want to grow our athletes and members alongside the brand and that’s why we have one of the fastest growing communities in the fitness space in the world. Click below to know more details about joining us!
ETHOS ATHLETIC PROMISE
The ETHOS ATHLETIC PROMISE is our way of rewarding positive body transformations. If you have ordered from ETHOS ATHLETIC and no longer fit in your item due to a positive body transformation, we will send you a new item of your new size completely FREE of charge. This way of doing ties into our mission of building a one-of-a kind brand that grows people alongside us. Click below to learn more
THE VAULT
The Vault
Every two weeks, we unlock The Vault — dropping 2 exclusive items, each limited to just 100 pieces. Once they’re gone, they’re gone forever.
Drops are announced on Instagram and in our Discord, so stay locked in. Blink and you’ll miss it.
The Vault isn’t restocked. It’s for the fastest. The most dedicated. The ones who move first.